Danielle Walsh
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Danielle joined Fabric as a Marketing Associate in 2024, with a focus on marketing, social media, and community building. Before joining Fabric, she worked in the Web3 industry since 2021, specialising in building gaming communities for blockchain projects. Danielle has been an active Web3 user and investor since 2018. She holds a BA in Business Management and Chinese Studies from the University of Sheffield.

Danielle Walsh
Get to know me
  • If you could have an AI agent as your personal sidekick, what task would you give it first?
    Reverse-engineer why a piece of content went viral and feed me the playbook daily.
  • If you were a token, which one would you be - and why?
    BTC – where my crypto journey started, timeless and resilient.
  • One thing you look for in a founder?
    The ability to tackle the impossible, if they can solve what looks unsolvable, everything else follows.
  • Favourite real-world use case for crypto/AI?
    Autonomous AI shoppers, buying, staking, and subscribing on-chain before u even wake up.
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Written by
Danielle Walsh
inside-loopcrypto-the-founders-fixing-the-friction-between-users-onchain-commerce
Inside LoopCrypto: The Founders Fixing the Friction Between Users & Onchain Commerce
When Eleni Steinman and Shane van Coller saw their users manually clicking to pay crypto invoices every month, like writing digital checks, they knew something was broken. Web3 promised speed, scale, and seamlessness, but the user experience told a different story...
03.08.2025
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By
Danielle Walsh
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